Open House, October 14th!
ANNOUNCING A NEW LOOK FOR NEWS
An Announcement to our Community
NAPA, California – NEWS, the leading domestic violence and sexual abuse service organization in the Napa Valley, announced the upcoming launch of its new brand identity today. The new branding includes a new logo, updated colors and a new website that highlights the organization’s continued commitment of inclusivity of the community it serves.
Creating a new brand identity began back in 2015 when a small team of NEWS employees and Board members began to work on strengthening the organization’s marketing and outreach strategy. During that process, the team realized the need to reframe the conversations about domestic violence and sexual assault. The strategy includes building inclusivity, focusing on strength and empowerment, and encouraging optimism and transformation within the community.
Collaborating with local marketing and design firms, Piazza Marketing Concepts and Folia Designs, the rebranding process included a Community Needs Analysis. During this time, data was collected and analyzed to determine the direction the new branding strategy. This data included results from surveys and interviews completed over the course of four weeks with key supporters, donors, funders, partners and media contacts of NEWS.
Upon completion of the Community Needs Analysis, another six weeks was spent designing and developing a new look for NEWS. The result is a new mark that captures the simple, yet powerful essence of NEWS. To complete the new brand identity, the mark includes the use of four incredibly meaningful colors that represent domestic violence (purple), sexual assault (teal), teen dating violence (orange) and child abuse prevention (blue).
“NEWS has proudly served the Napa County community for 35 years,” shared Tracy Lamb, Director of NEWS. "In that time, we have made tremendous progress in empowering victims to rise above the negative impacts of domestic violence and sexual abuse. With the help of our team, Board, community and partners, we are thrilled with our new brand identity, and feel that it represents our mission and growth in an incredible way.”
Since 1981, NEWS has been more commonly known by its formal name, Napa Emergency Women’s Services. “We recognized that our original name no longer represents the population that we serve,” stated Sandy Re Sims, who currently serves as President of the Board for NEWS. “As we grow and become more inclusive of women, men, youth and the LGBTQ community, we realize the importance of updating our branding so that it is more reflective of all that we do.”
The new branding will officially launch on Friday, October 14th to coincide with the start of National Domestic Violence Awareness Month. In addition to the release of its new website that morning, NEWS will also be hosting a Logo Launch Celebration from 4:00pm to 7:00pm at its offices on the second floor of 1141 Pear Tree Lane. The celebration is open to the public.
NEWS is dedicated to providing safety, hope, healing and empowerment for survivors of domestic and sexual abuse. Equally, NEWS is committed to promoting safe communities and social change through prevention, intervention, education, and advocacy throughout Napa County. NEWS believes that those who have become victims of domestic violence and sexual abuse have the power to strengthen and heal. Every day we bring respect, understanding, and resources to survivors because we believe with kindness and support, we can create peaceful homes and a healthy community. To find out more, visit us at www.NapaNEWS.org or call (707) 252-3687.